If you thought to start a business traditionally
available to have the proper conditions for it, the three main pillars that
will be based upon this project will be as follows:
- The product or service that will be marketed and sold
after studying the extent required for the market.
- Mechanisms for marketing this service or item and ways
to obtain the largest possible number of customers.
- How to maintain the success achieved and the
possibility of expansion and development.
In addition to these main ingredients there will
definitely be a range of other factors such as choosing the right place for
this commercial activity and the provision of adequate capital and other
necessary actions that take a large portion of the account, study and think
about when planning to start a business venture.
We cannot say that the e-marketing or marketing via the
Internet varies greatly from traditional marketing each components mentioned
above are essential elements for success in marketing any product or service
electronically to some extent and the difference between the two areas
(traditional and electronic) lies in the form and manner that is the
implementation process.
E-marketing can be defined as a kind of marketing for a
service or the
commodity on the Internet. The Internet has become now occupies
space whatever in our daily life for being the source of the important sources
for information compete in the traditional media in the dissemination of news
or information such as newspapers, magazines and radio stations video and
audio, besides consideration of this network is an important source of
knowledge, it has become possible with the development of technical means to
help in that, it has been possible to create a new space can be invested in
marketing some goods or services and the
evolution of the different ways in support of the marketing process.
We can consider to e-commerce as a concept for the
dissemination and promotion of goods and services on the Internet, and on the
grounds of Excellence given to the digital environment of the Internet, we are
in dire need certainly to means and methods of digital also to promote these
goods and posted on the network beginning of the establishment of the e-store
goal of the website and ends to accept customers wishing to buy the demands of
such goods or services.
In a quick reading environment e-marketing and
traditional environment, we find that convergence in the ingredients and ideas
so that PAG together in parallel while the difference lies in the method or
manner in which entire process of marketing and publishing, therefore reflected
some models of trade and concepts of e-commerce.
Now we can show some of the e-commerce models and short:
(Business-to-Business Model (B2B
This model is based on the exchange of corporate
marketing relationships among them. Enable cite here an example of this type of
trade where some company manufactures offer cards to the companies or sound
cards and selling them to computers producing companies to collect them and
sell them later.
(Business-to-Consumer Model (B2C
This depends on the model for the company to provide a
particular product or service to its customers
(Peer-to-Peer Model (P2P
This form is less common marketing models, where the
people marketing the products or services among themselves.
It is worth mentioning that the beginning was with the
second model (B2C), followed by the first model, which is more complex compared
to the remaining models. Either if we look to e-marketing, we consider the manner in
which is operations publishing and distribution on the Internet, and these are
the mechanisms that characterize the traditional marketing for synonym-mail
through the use of search engines, for example in the process of publicizing
the sites and promote them or use techniques e-mails to gain more customers and
to the definition of commodity to other road approved and well-known in the
world of marketing, which will come and explain the characteristics mentioned
in subsequent articles.
On the grounds that the online environment is now
widespread, as well as due to the development of technical and increase the
speed of browsing has become easy to get any information related to a product
or service on this network, as it has been possible acquisition of the
commodity and obtained in a short time to be able to do any marketer of
promoting his goods and sold surpassing that the territorial boundaries of the
whereabouts and enters the way to international borders to ensure that at least
more popular for those goods or services. In short, make electronic marketing
to get the product or service possible, without being bound by time or place.
E-marketing contributes to the open the area in front of
everyone for marketing their goods or their experiences without discrimination
between the giant company with huge capital and the ordinary individual or a
small company with limited resources.
Characterized the
mechanisms and methods of e-marketing that it low cost and ease of
implementation compared to the mechanisms of traditional marketing not forget
of course the possibility of conditioning expenses Design Store-mail and his
propaganda and publicity free of charge or charged material according to the
budget set for it While it seems difficult to apply such mechanisms on the
business of traditional.
Through the use of technologies code associated with the
environment, e-marketing and operations of publicity in this digital
environment can simply evaluate and measure the success of any advertising
campaign and identify strengths and weaknesses, which can also be a directive
and determine the geographical distribution of segments intended these
campaigns and other goals which seem difficult to achieve when the use in
traditional means
.
E-marketing includes a range of methods that can be used
for success in the promotion of any goods or services with the need to pay
attention to the following points:
· We
can adopt some or most of these methods in the process of marketing the product
and Faisal remains in determining the most appropriate way is the product
itself.
· Specific
budget for the marketing process and the amount of money allocated to start
campaigning for the product as some of these roads is free.
· Personal
experiences of the marketer himself in dealing with the various mechanisms and
software in the marketing process overall in digital marketing environment.
* E-marketing methods of search engines
* Marketing through advertising Display Marketing
* Marketing using e-mails E-mail Marketing
* Marketing through sub-programs or proxy
Affiliate Marketing
* Interactive marketing using advertising
Interactive Marketing
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